Privacy Policy

This Privacy Policy describes how Thacker Fine Jewelry (“Thacker,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards information about you when you interact with us through our retail showroom in Lubbock, Texas, our manufacturing facility in Roaring Springs, our website, our mobile experiences, our customer relationship and point-of-sale systems, in-store events, and any other channel by which we engage with our customers.

By visiting our store, browsing our website, creating an account, making a purchase, subscribing to communications, or otherwise providing information to us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our services or share your information with us.

This policy applies to personal information collected from customers, prospective customers, website visitors, event attendees, and other individuals in connection with our business activities.

We collect information across our retail showroom, eCommerce site, and customer service channels to deliver the personalized, attentive experience our clients expect.

a. Personal Information

Name, mailing and billing addresses, email address, telephone number, date of birth, anniversary or significant dates, payment card details (processed by our payment processors), government-issued identification when required for high-value purchases, and any other identifiers you voluntarily provide.

b. Point of Sale Data

Purchase history, transaction records, returns and exchanges, items appraised, repair and custom-design orders, payment methods used in-store, gift card balances, loyalty program activity, and signatures captured for warranty or insurance purposes.

c. eCommerce Data

Browsing behavior, products viewed, cart activity, wishlist items, saved designs, account preferences, search queries, abandoned carts, and post-purchase reviews submitted through our website.

d. CRM Data

Customer profile information maintained by our sales associates, communication history (calls, texts, emails, in-store visits), preferences and style notes, milestone reminders, support tickets, and notes pertaining to bespoke jewelry consultations.

e. Device & Technical Data

IP address, browser type and version, operating system, device identifiers, cookies and similar technologies, referral URLs, session timestamps, and pages viewed on our website.

f. Location Data

Information about store visits where you choose to share it, shipping and delivery addresses, and approximate geolocation derived from your IP address. Precise location data is collected only with your explicit permission.

a. Order Processing & Fulfillment

To process transactions, authenticate payments, prepare custom and repair orders, coordinate shipping or in-store pickup, and provide receipts and warranties.

b. Customer Service & Support

To respond to inquiries, schedule appointments, manage repairs and appraisals, handle returns and exchanges, and provide white-glove after-sale care.

c. Marketing Communications

With your consent where required, to send email newsletters, SMS messages, postal mailings, and push notifications about new collections, designer trunk shows, exclusive events, and seasonal promotions.

d. Personalization & Recommendations

To tailor product recommendations, anniversary and birthday reminders, and showroom experiences based on your preferences and history.

e. Loyalty & Rewards Program

To administer membership, track qualifying purchases, redeem rewards, and communicate benefits.

f. Analytics & Business Improvement

To understand how customers engage with our store and website, refine our merchandise mix, improve our services, and measure the effectiveness of our marketing.

g. Fraud Prevention & Security

To verify identity, authenticate transactions, prevent unauthorized access, deter theft, and comply with legal obligations including anti-money-laundering rules applicable to high-value jewelry purchases.

By providing your mobile telephone number and opting in to our SMS program, you expressly consent to receive recurring promotional, transactional, and informational text messages from Thacker Fine Jewelry, including messages sent using an automatic telephone dialing system, in accordance with the Telephone Consumer Protection Act (TCPA).

Consent is not a condition of purchase. Message frequency varies; typically you should expect no more than four to six messages per month. Message and data rates may apply depending on your carrier and mobile plan.

We will not be liable for delayed or undelivered messages. Carriers are not liable for delayed or undelivered messages. For full terms, see our SMS Terms of Service.

We send commercial email messages in compliance with the CAN-SPAM Act. Every promotional email we send includes a clear and conspicuous unsubscribe mechanism. You may unsubscribe at any time by clicking the link at the bottom of any email, by replying with the word UNSUBSCRIBE, or by contacting us at [Contact Email].

We will honor unsubscribe requests within ten (10) business days. Please note that even after opting out of marketing emails, you may still receive transactional or relationship-based messages such as order confirmations, shipping updates, repair notifications, and appointment reminders.

We use cookies, web beacons, pixels, and similar technologies to operate our website, remember your preferences, analyze site usage, and deliver relevant advertising.

• Strictly Necessary Cookies — required for core site functionality such as cart, checkout, and authentication.
• Performance & Analytics Cookies — help us understand how visitors interact with our site (e.g., Google Analytics).
• Functional Cookies — remember choices you make to personalize your experience.
• Advertising & Targeting Cookies — set by us or third-party partners (e.g., Meta Pixel, Google Ads) to measure campaign effectiveness and deliver tailored ads.

You can manage cookie preferences through our cookie banner, your browser settings, or industry opt-out tools such as the Digital Advertising Alliance (DAA) and Network Advertising Initiative (NAI). Blocking certain cookies may impair site functionality.

We do not sell your personal information for monetary compensation. We share information only as needed to operate our business and serve you:

• Payment Processors to authorize and settle credit card and electronic transactions.
• Shipping & Insurance Carriers such as FedEx, UPS, USPS, and specialty jewelry couriers to deliver and insure your orders.
• Technology Providers including our eCommerce platform, point-of-sale system, CRM, hosting, and email marketing vendors.
• Analytics & Advertising Partners to measure performance and serve relevant ads.
• Professional Advisors including attorneys, accountants, auditors, and insurers.
• Law Enforcement & Government Authorities when required by subpoena, court order, or applicable law, including reporting required for certain high-value cash transactions.
• Successors in Interest in connection with a merger, acquisition, financing, or sale of business assets.

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, including providing lifetime service on jewelry we have sold, honoring warranties and appraisals, complying with tax, accounting, and other legal obligations, resolving disputes, and enforcing our agreements.

When personal information is no longer required, we will securely delete, anonymize, or de-identify it. Records associated with purchases of jewelry typically remain on file for the lifetime of the piece to support repair, resizing, appraisal updates, and warranty claims.

We maintain administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, alteration, and destruction. Measures include encryption of data in transit and at rest, PCI-DSS compliant payment handling, restricted access on a need-to-know basis, employee training, secure showroom protocols, video surveillance of retail premises, and regular review of our security practices.

No method of transmission or storage is one hundred percent secure. We urge you to safeguard your account credentials and notify us immediately at [Contact Email] of any suspected unauthorized use.

Depending on your jurisdiction, you may have the following rights:

• Access — request a copy of the personal information we hold about you.
• Correction — request that we correct inaccurate or incomplete information.
• Deletion — request that we delete your personal information, subject to legal exceptions.
• Portability — request your information in a structured, machine-readable format.
• Opt-Out — opt out of marketing communications and certain data-sharing practices.
• Withdraw Consent — where processing is based on consent, withdraw at any time.

To exercise any of these rights, contact us at [Contact Email] or by mail at the address below. We will verify your identity before fulfilling your request and respond within the time frame required by applicable law.

California residents have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including the right to know the categories and specific pieces of personal information we collect, the categories of sources, the business purposes for collection, and the categories of third parties with whom we share information.

California residents also have the right to request deletion or correction of their personal information, to opt out of the sale or sharing of personal information for cross-context behavioral advertising, and to limit our use of sensitive personal information. We will not discriminate against you for exercising any of these rights.

To submit a CCPA/CPRA request, please email [Contact Email] with the subject line “California Privacy Request,” or call us at [Contact Phone]. Authorized agents may submit requests on your behalf with appropriate written authorization and verification.

Our services are intended for adults. We do not knowingly collect personal information from children under the age of thirteen (13) in compliance with the Children’s Online Privacy Protection Act (COPPA). If we learn that we have inadvertently collected such information, we will delete it promptly.

If you are a parent or guardian and believe your child has provided personal information to us, please contact [Contact Email] so we may take appropriate action.

Thacker Fine Jewelry operates primarily in the United States. If you access our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other jurisdictions where our service providers operate, which may have data protection laws different from those of your country.

Where required, we implement appropriate safeguards such as Standard Contractual Clauses to protect cross-border transfers of personal information.

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements, or other factors. When we do, we will revise the “Last Updated” date at the top of this page and, where required by law, notify you by email or through a prominent notice on our website.

We encourage you to review this policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the revised policy.

Questions about this Privacy Policy or our data practices may be directed to our Data Protection Officer: